FTC asks L’Oreal: Where’s the science?  

July 4, 2014

While L’Oreal advertised that its Youth Code would “crack the code to younger acting skin,’’ the FTC said the touted studies didn’t test the product or even one of its ingredients

TruthInAdvertising.org

L’Oreal USA has joined a growing list of companies jumping on the DNA bandwagon promoting products it claimed would focus on consumers’ genes. The company advertised that its Lancome Genifique and L’Oreal Paris Youth Code skin care products were clinically proven to boost gene activity to produce visibly younger skin.

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