Sucheta Dalal :ASCI cracks the whip on ads for fairness products
Sucheta Dalal

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ASCI cracks the whip on ads for fairness products  

June 5, 2014

The Advertising Standards Council of India (ASCI) has reacted to the widespread outrage over the advertising message of fairness products,  and proposed a tough new set of guidelines for advertisers

 

Moneylife Digital Team

 

It wasn’t just Nandita Das or the “Dark is Beautiful” group that was outraged. Most people found it unsettling that fairness products are sold by showing darker skin as inferior.

 

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-- Sucheta Dalal