Sucheta Dalal :The price is (not necessarily) right
Sucheta Dalal

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The price is (not necessarily) right  

July 10, 2014

Some of the largest retailers from the US have recently come under fire for allegedly using deceptive pricing tactics to get folks through their doors and – once inside – to the checkout line with the most items

 

TruthInAdvertising.org

 

It’s all rosy until you reach the register.

 

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-- Sucheta Dalal