Does the Executive Suite Match the Empowerment Message in the Ad?  

September 23, 2014

Are companies whose commercials tell women they can reach whatever heights they want all talk?

TruthInAdvertising.org

Female empowerment sells. Just ask Dove whose sales after launching its “Real Beauty” campaign almost doubled. But are companies whose commercials tell women they can reach whatever heights they want walking the walk they talk in their ads?

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