Advertising in news: Oliver has it right on native
August 6, 2014
Consumers of news have the right to know if a particular piece of content was written, produced and paid for by a particular company, whether it makes them less likely to click on it or not
Fran Silverman (TruthInAdvertising.org)
John Oliver has it right. In eleven minutes, the host of HBO’s Last Week Tonight has summed up the thorny and misleading issues surrounding the ever-expanding world of native advertising, aka branded content and sponsored content.
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