Sucheta Dalal :Long wait for Toyota Fortuner
Sucheta Dalal

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Long wait for Toyota Fortuner  

September 7, 2009


Those interested in roaming around in the newly launched Toyota Fortuner will have to wait for a few months more due to huge demand and the company's limited production capacity. Toyota Kirloskar Motor Pvt Ltd (TKM) has put 'on hold' all the new bookings for its newly launched 'Fortuner' following huge demand.
The company has asked its dealers to accept booking, without any advance payment while committing to a tentative date of delivery.
According to a company release, TKM had received a record 5,000 bookings for the Fortuner in just over a month. The company is trying to ramp up monthly production figures to 600 units per month from 500 units per month to meet high customer demand.
Last month, TKM, the joint venture between Japanese Toyota Motor Corp and India's Kirloskar group, launched Fortuner in India priced at Rs1.84 million. Originally launched in 2005, Fortuner has sold about 250,000 units in 60 countries.
TKM also said it is considering a price increase in its Corolla Altis and Innova due to rising input costs and fluctuation in currency rates.
At present, the company sells its Innova between Rs760,907 to Rs1.12 million while Corolla Altis is available from Rs965,000 to Rs1.31 million, ex-showroom Mumbai. - Yogesh Sapkale [email protected]

-- Sucheta Dalal