Sucheta Dalal :TCS Web 2.0 Indians Survey Internet Gadgets Ipod
Sucheta Dalal

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TCS: Urban Indians Mostly Net Savvy  

July 29, 2009

In its effort to profile potential future employees, a survey conducted by Tata Consultancy Services, one of the largest IT companies in India, reveals that urban school children, both in the metros and mini-metros have adequate access to the internet at all times. In fact, 63% of the students spend over an hour on the internet; with social networking sites were the most favoured online destination with Google being a favourite with 41% of the respondents.

The TCS survey covered educational interests and usage of technology along with information access and social networking preferences. An interesting finding was that while young Indians want to study abroad there is a growing confidence in the Indian economy, which is evident in the desire to work in India. 58% of the students wanted to study abroad, with the US, UK and Australia being the most favoured destinations with Singapore and Dubai coming in at four and five.

“Nearly one out of 10 people on the planet are under 25 years old and living in India. That is the significance of India’s next generation and what they do, think and aspire to hold insights for all those who aim to engage with this Web2.0 Generation,” said Mr. S Ramadorai, CEO and MD, TCS. “The TCS Generation Web 2.0 survey confirms that today’s students are shifting their academic and social life online and embracing the digital world as true digital natives. This societal trend has important implications for parents, educators, policy makers, as future employers as well as companies and brands that want to sell to tomorrow’s generation. The Web2.0 Generation will shape the next phase of India’s growth and success. TCS plans to use some of the findings to understand the next generation better and it will help us not just to find the best potential employees for the future, but also guide us to engage and communicate with them more effectively.”

At a relatively young age, India's urban students are thinking about travel, learning new skills, experience and salary as when they consider future careers.

TCS has identified the youth in four categories -  

The Globetrotter: Today’s students continue to express a strong desire to be mobile like previous generations. The Globetrotter has global ambitions and wants to study and work abroad. However, a growing confidence in the economic future in India is also reflected in the survey as many students, though keen to study abroad and gain global exposure are also keen to bring skills back to India and put them to use here. 

The Gadget-phile: Students from both metros and mini-metros who love gadgets and aspire to have the latest products available. The i-Pod Indian is more likely to be found with access to a web enabled mobile, the latest gaming console, i-Pods and if he/she doesn’t have one, then aspires to own an i-Phone. 

The Nation-Builder: The Indian student is focused on his/her career but is as much interested in the additional benefits that careers brings such as travel, learning new skills, experience to be gained, interesting workplace and salary. This Career Kid is also starting to branch out of the traditional career choices and going for some new options like gaming and animation. The Nation-Builder is optimistic about Indian companies and favours them over the most popular international MNCs.

The Social Networker: A true digital native, the Social Networker is likely to have as many online friends as real ones and these friendships go beyond the traditional boundaries of gender, caste, and geographies. The Social Youth communicates with anyone and everyone as long as they have the same interests. This child could mark the start of a new democracy where he/she reaches out to more people through social networks and is likely to be more socially active, willing to gather other like-minded youths or even form social network parties. 


-- Sucheta Dalal