Airtel promises full talk time on a promo recharge, but subscribers don’t get complete amount
Sucheta Dalal 11 Aug 2011

The country’s largest telecom player gets away with short-changing a customer, despite his constant efforts to rectify the situation

Moneylife Digital Team

This will come as a shocker—India's largest telecom service provider, Bharti Airtel, is deducting an amount from prepaid subscribers—despite promising full talk time on certain recharge schemes.

On 1st August, through promotional messaging, Airtel came up with an offer, where on a recharge of Rs110, users would get full talk time of the same amount-along with Rs20 as special talk time valid for 7 days. This offer was valid only till 2nd August.

On receiving this message, Bengaluru-based Airtel user, NN Bala, subscribed to the scheme through a local mobile recharge shop on the same day.

To his shock, Mr Bala discovered that the recharge was done only for Rs100-despite him having paid Rs110. "As per Airtel's SMS, I am supposed to get Rs110 talk time but the top-up was done only for Rs100," he told Moneylife.

Subsequently, Mr Bala decided to take up the matter with Airtel to see where his Rs10 had gone. He sent an e-mail to the company. Here is Airtel's vague reply: "Talktime: Rs.111/- / Talktime Validity-20days / RC 100 = Rs 80 Talktime + 20 Local airtel to airtel minutes /Validity-Validity  20 Local airtel to airtel minutes in RC 100 is 5 Days." Obviously, this was a very confusing response from the telecom provider.

Mr Bala decided to contact Airtel again. Speaking to Moneylife, he said, "I asked something and they replied with something else just to evade a direct reply, thinking I may not follow up with them. I became furious and sent one more mail that if they don't clarify clearly what happened to my Rs10, I would go to court."

Interestingly, to his second e-mail query, Airtel sent a completely different reply, and also promised to credit Mr Bala his Rs10.

The company said, "Recharge with RC111 and get Rs100 talk time instantly. Also get 600 free seconds of Local & STD valid for 5 days. However, we would like to inform you that Rs10/- will be credited towards the same as one time benefit within 24 hours."
 
Mr Bala explained to Moneylife, "600 seconds of STD/local calls valid for 5 days amounts to Rs6.60. This means that even if you accept Airtel's explanation, you get additional Rs6.60 and not Rs10. This was not mentioned in the offer SMS or in the first e-mail reply. If you go through the SMS with the offer, it clearly says that the recharge amount will be Rs110. On every recharge of Rs110, the user should get complete talk time of Rs110 instantly. Therefore, the second email actually says that for a recharge of Rs111, you get (only) Rs100 as talk time instantly!"

He added, "After I followed up with the company, it agreed to credit me Rs10, but what happens to customers who don't report this matter to Airtel? They will be short-changed by Rs10. And such a number of cases could run into lakhs or even more."  

Speaking to Moneylife, Achintya Mukherjee, honorary secretary, Bombay Telephone Users' Association (BTUA), said, "Whatever service has been provided, there has to be a service tax. By providing such offers of full talk time it is assumed that the service tax is paid by the company, which they invariably don't and hence the consumers are charged. Such messages are misleading and all the service providers across the board are doing it in some way or the other.

"There are very few people who complain after being over-charged. Out of 100% who subscribe to a scheme, only 10% complain. In that, say, about 5% follow it to the end, while others give it up. For users following (the case) to the end they may be credited back their money. So it gives an easy way for the companies to earn by mis-selling schemes to these people," he added.  

An e-mail query sent by Moneylife to Airtel has not received any reply till the time of publishing this story.