E-cigarette companies are avoiding health claims and smoking-secession claims, either of which would invite an FDA crackdown. The television ads produced by e-cig makers Blu and Fin only promote the lack of smoke-smell and ash
TruthInAdvertising.org
Is “take back your freedom” a misleading slogan for an addictive product? Same question for an ad that hammers home the words “free,” “independence,” and “freedom of choice” while selling a nicotine delivery system. How can companies responsibly advertise a product that hooks its users, may be dangerous, and is supposed to mimic another product we’ve spent the last half-century deglamorizing?
What’s the deal with e-cigarettes ads? And, more importantly, what is an “asstray,” as Stephen Dorff says in the above commercial?
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