This TV commercial is about GSK's attempt at re-positioning their brand Horlicks in India. The TVC claims boiling milk diminishes vitamins A, B and Folic acid content in it and therefore you should add Horlicks to milk in order to make good the loss

Dr AR Shenoy

The above TV commercial (TVC) for Horlicks, promoted by GSK Consumer Healthcare (GSK), lasts 17 seconds, shows a stressed out mother yelling at her son in the morning uttering:

“Utho! Utho! Doodh bhi toh peena hai!” (Get up! Get up! You have to drink your milk as well!)

Meanwhile, the milk is on the verge of boiling over the mother rushes in the nick of time to turn off the gas to prevent this from happening.)

A male voice then announces:

“Doodh ko to bacha liya, par uska poshan? Doodh ubalney sey kahi jaroori nutrients 25% tak kum ho jaate hein. Isiliye Horlicks! Jo doodh ka poshan lowtaane mein madad kare aur ushey badhaye bhi!” (You have prevented the milk from boiling over, but what about its nutrition? By boiling milk many of its vital nutrients get diminished by around 25%.  Hence, Horlicks! Horlicks makes up for this diminished nutrition in boiled milk; in fact it enhances its nutritional value!)

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