High Media Rating Leads to High Mutual Fund Flows
Moneylife Digital Team 23 October 2015
US consumers are strongly attracted to schemes highlighted by the media
Several studies have established a relationship between performance and flows into mutual fund (MF) schemes. Schemes that report a good past performance are rewarded with higher fund flows. However, media attention to MF scheme performance is another influencer for fund inflows. One research study finds a...
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