Is the Stock Market Ignoring the Coming Inflation Shock?
Market indices have put on a strong rally supposedly in reaction to Bharatiya Janata Party's (BJP’s) victory in four state legislative assembly elections. While huge relief rallies are natural in bear markets, this one was a surprise. After all, the market has not been declining because of BJP’s diminishing dominance.
 
Stock indices were tumbling because of much larger global issues – a series of supply shocks over several months that have led to higher inflation, possible interest rate hikes and, finally, the Russian invasion of Ukraine. In the face of such an overwhelming global tide, any rally, that too one that is driven by insignificant local political factors, can only mean that the market is unconcerned about the big looming threat – the monster of inflation.
 
The Indian stock market began to slide from mid-October when US inflation rose sharply. It was feared that persistently high inflation would force the US Federal Reserve to hike interest rates several times this year and reduce monetary liquidity. Such a move by the Fed would eliminate the monetary support that stock prices and many businesses have enjoyed in the post-COVID period. When Fed sneezes, emerging markets catch a cold. Therefore, it was no surprise that Indian markets came under pressure as foreign investors stepped up their selling. The inflation outlook has worsened significantly since then. 
 
Russia’s invasion of Ukraine has only added to the inflation fire. Crude oil immediately went on the boil and Chicago’s benchmark wheat prices shot up by 40%. Global food inflation, which was already the highest in a decade, has risen further. Russia and Ukraine together account for 30% of world wheat exports and 20% of corn exports. The Black Sea region makes up more than 30% of global trade in wheat, 32% in barley, 17% in corn, and more than 50% in oilseeds. That is why it is called the ‘breadbasket of the world’. Higher wheat and cooking oil prices will affect almost the entire world. Africa and Western Asia will be particularly affected. 
 
Looking back, in the past six months, we have seen the following waves of supply disruption: first gas prices in Europe, now oil prices across the world, rise in coal, food grain and metal prices, including a parabolic rise in nickel leading to a suspension of trading on the London Metal Exchange. Germany reported the highest wholesale price inflation (WPI) in three decades. We have not suffered such huge price shocks across so many basic commodities, at the same time, in decades. Has the inflationary impact of all this been factored into stock prices as yet? 
 
Markets fall (or rise) in a big way, when it is hit by sudden surprises. These can be of two kinds. Surprises that affect a small segment or have a temporary impact. These do not affect the earnings of companies and, after an initial dip, good quality stocks resume their upward journey. A good example is any change in the political regime. 
 
When the right-wing Vajpayee government was defeated by a Congress-led left-leaning coalition, the market crashed on 14th and 17 May 2004. But it started rising again and never breached the low of 17th May; it even reached an all-time high before the end of the year, as investors realised that economic reforms would continue and corporate earnings would not be affected. Another example is an economic policy that creates terrible short-term disruption, like demonetisation but does not harm companies much.
 
The second kind of surprise is a nasty, long-lasting one that fundamentally affects the economics of many businesses. Sales and earnings are affected for several quarters or years together. The surprise can be in the form of financial excess getting corrected, high-interest rates and inflation. Since the fall of the Berlin Wall, an implosion of the former Soviet Union and Eastern Europe and the extraordinary rise of China, most of the world has not really suffered from high inflation. Prices have dropped continuously, productivity has risen, and trade has flourished. Economies of scale and cheap labour in Asia and Eastern Europe steadily brought down costs across the globe. 
 
This paradigm of progress is not over. But the worry now is whether supply shocks will maim the earning power of all sectors, except the commodities, for several quarters. If the war with Ukraine is prolonged, prices of many commodity products will remain elevated. This sets up a self-reinforcing cycle, as inflation begets inflation, and policy-makers race to control it with successive rate hikes. 
 
US Treasury Secretary Janet Yellen said last week, we are likely to see another year in which 12-month inflation numbers remain very uncomfortably high. Persistent or sticky inflation will dent the economies of many businesses, as purchasing power of consumers and profits of businesses shrink. And while citizens and businesses adjust to reduced purchasing power and profits, don’t forget that an extractive State in developing countries never adjusts; it uses its power to take its share of the shrinking pie in the forms of taxes, cess, levies, etc, stoking inflation further.
 
This can be hard on investors. For a decade between 1994 and 2004, some of best-run Indian companies like Hindustan Unilever struggled to deliver higher returns than bank deposits. The main reason was reduced purchase as people struggled to cope with high inflation and high interest rates. This week, the Fed is meeting to discuss inflation and, possibly, raise interest rates. If the Fed brands inflation as sticky and persistent, the market may be in for a surprise that it has not factored in while celebrating the insignificant incident of BJP’s assembly victories.
 
(This column first appeared in Business Standard)
Comments
saharaaj
5 months ago
Irrational exuberance is ignoring every hing and snoring badly .. Brokers are are celebrating diwali at the cost of green horns
Smasher
5 months ago
Inflation isn't bad for the market.... most companies will keep increasing prices and revert back to normal margins in few quarters.... inflation can be bad if central banks tighten monetary policies ....however that is not going to happen.... inflation will remain high and destroy real value of savings ....but nominal wealth will keep going up and so will the stock markets...
Kamal Garg
Replied to Smasher comment 5 months ago
Inflation with benign monetary policy will not be bad for a developing country like India, unless inflation skyrockets.
Nahom
5 months ago
During my recent chat with a leading Fund Manager he said the possibility of Market Crash Worldwide is remote in about two years from last one in March 2020. Hence he advises clients to buy on dips.
Ravindranath
5 months ago
"Persistent or sticky inflation will dent the economies of many businesses, as purchasing power of consumers and profits of businesses shrink."

Inflation will bring more money in to the hands of the rich who are the key drivers for the demand in stock investments. Increase in their rental income, increase in their asset valuations, increase in their interest income etc. This increase in income that flows to the hands of the rich ( at the cost to the salaried, the renter, the emi wala) will flow back into the capital markets, which will again drive the stock prices up.
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