Maruti Ciaz priced at Rs6.99 lakh, diesel version to sell at Rs8.04 lakh
Moneylife Digital Team 06 October 2014
Ciaz, priced at Rs6.99 lakh would compete with Honda City and Hyundai Verna, priced at Rs7.19 lakh and Rs7.39 lakh, respectively
 
Maruti Suzuki India Ltd (MSIL) on Monday launched its new mid-sized sedan Ciaz with an introductory price starting at Rs6.99 lakh, ex-showroom Delhi.
 
The petrol variants of the sedan are priced between Rs6.99 lakh and Rs9.34 lakh while the diesel variants are priced between Rs8.04 lakh and Rs9.8 lakh, respectively (ex-showroom Delhi), MSIL, the country’s largest carmaker said.
 
"Millions of Indians have enjoyed Maruti cars for years. These customers are looking to upgrade to mid-sized sedans. Ciaz is for them," MSIL's managing director and chief executive Kenichi Ayukawa told reporters in New Delhi.
 
He added that the company has been able to achieve localisation content of 98% for the car. "Ciaz has been designed keeping in mind the needs and expectations of Indian sedan customers," Ayukawa said.
 
Ciaz comes in petrol and diesel options, powered by 1.4 litre and 1.3 litre engines, respectively.
 
MSIL, the unit of Japanese Suzuki Motor Corp, along with its vendors, has invested Rs620 crore on development of Ciaz. The mid-sized sedan has been developed on a completely new platform.
 
In addition to the domestic market, the company also plans to export the car to markets in the Middle East, Latin America and Africa.
 
In India, Ciaz would compete with Honda City, priced between Rs7.19 lakh and Rs11.05 lakh and Hyundai Verna tagged between Rs7.39 lakh and Rs11.72 lakh, respectively (ex-showroom Delhi).
 
Since the bookings opened for the car last month, the company has received orders for 10,000 units.
 
Ciaz will replace the SX4 sedan, which had a limited success.
 
At its peak, SX4 sold about 3,000 units a month, while the current segment leader Honda City sells about 5,000 units a month.
 
Overall, the mid-sized segment witnesses sales of around 16,000 units per month.
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