While Yash Birla is being portrayed as mourning over the loss of his private retreat near Kedarnath, there are thousands of small investors including senior citizens, doing the same for investing in his group companies in either stocks or FDs. After all, what can you expect from a head honcho known more for his lifestyle than business moves

Yogesh Sapkale

Industrialist and Page3 regular Yash Birla is sad over the loss of his private retreat near Kedarnath, according to a Mumbai Mirror report, although the report tries to spin a story of how his heart is bleeding for those who lost their lives and property. However, both Mr Birla and the Yash Birla Group companies are silent about returning money worth about Rs100 crore, invested as fixed deposits (FDs), to small investors.

What is surprising is that while the devastation of Mr Birla’s private property and his bleeding heart have received front page ‘sympathetic’ coverage, there is not a single word about the sufferings of his investors, including several senior citizens, in other media except Moneylife. 

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