Sucheta Dalal :A Tata Nano in the US with a $5000 price tag?
Sucheta Dalal

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A Tata Nano in the US, with a $5,000 price tag?  

January 15, 2010

The world's cheapest car, the Tata Group's Nano that sells for $2,500 in India, may find its place in US garages at double the price when it is commercially launched there, but would still be the lowest-priced car in America.


The cheapest vehicle in North America costs about $9,000-$10,000, “so one could speculate that half of that—over $5,000—is a possible price point” for the Nano in the US and is still way cheaper than the lowest priced car, a Tata Technologies official told PTI at the Detroit Science Centre, where the car is on display for US audiences for the first time.


The official, who did not wish to be named since the decision on price would rest with Tata Motors, said the over $5,000 price range could also take into account all the necessary safety and emission requirements needed to ensure that the Nano is fit for US roads.


Tata Technologies, part of the Tata Group, has brought the 'Champagne Gold Nano LX' from Pune to Detroit for an event titled 'Better Innovation', which was attended by media and auto company officials.


It may be remembered that earlier this month at the New Delhi Auto Expo, Tata Group chief Ratan Tata had said the firm will consider launching the Nano in the US in the next three years as there is a market for the car not only in developing countries but also in developed countries.

— Moneylife Digital Team


-- Sucheta Dalal