Will Tata Zest Change the Game?  

August 14, 2014

Can Tata Motors shed its low-quality tag and deliver a blockbuster with its new car?

Veeresh Malik

The  big buzz in Indian motoring circles, over the past few weeks, has been the trial drives of the new Tata Zest. The reviews are based on controlled exposure and drives, and a high-pressure publicity campaign.

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